Member retention defines gym profitability. We implement CRM systems that convert leads to members, maintain engagement, and reduce churn through automated communication.
Fitness CRM is about the member lifecycle—from prospect through years of membership. We build systems that convert leads, maintain engagement, and identify members at risk of cancellation.
Fitness businesses face high churn. The difference between profitable and struggling gyms is often retention rate. CRM and automation maintain member engagement and catch at-risk members before they cancel.
Trial visitors not converting to full memberships
New members losing motivation and stopping visits
No early warning for members likely to cancel
Lapsed members not systematically re-engaged
Trial-to-member conversion sequences
New member onboarding and engagement campaigns
At-risk member identification and outreach
Win-back campaigns for cancelled and lapsed members
Trial follow-up and membership conversion sequences
30/60/90 day new member engagement campaigns
Usage-based engagement triggers for inactive members
Membership renewal and upgrade campaigns
Full CRM setup with our white-label MAP (Marketing Automation Platform).

Custom sales pipelines, opportunity stages, and automatic lead assignment.

Follow-up sequences, appointment reminders, and nurture campaigns.

Lead capture forms, scheduling integration, and booking flows.

SMS registration and deliverability best practices when needed.

-28% monthly churn
Improved member retention
Let's discuss how we can help your Fitness & Wellness business grow.