Calculate the return on investment for your marketing campaigns. Input your costs and results to see your ROI percentage, cost per lead, and cost per acquisition.
Calculate ROI, CPL, and CPA instantly.
A 5:1 ratio (500% ROI) is considered strong for most businesses. A 2:1 ratio (200% ROI) is generally the minimum to be profitable after accounting for costs of goods sold and overhead.
Cost Per Lead = Total Marketing Spend / Number of Leads Generated. For example, if you spend $1,000 and get 50 leads, your CPL is $20.
ROI (Return on Investment) accounts for all costs including overhead. ROAS (Return on Ad Spend) only considers ad spend against revenue. ROAS is typically higher than ROI.
Use UTM parameters, conversion tracking pixels, and CRM integration to track which marketing activities generate leads and sales. Our tracking services can help set this up properly.
CPL varies by industry, competition, and funnel quality. Higher CPL isn't necessarily bad if your close rate and customer lifetime value are strong. Focus on cost per acquisition and ROI.
Enter your marketing spend, leads, close rate, and deal value to instantly see your ROI, cost per lead, and cost per acquisition. Identify which campaigns deserve more budget and make confident, data-backed decisions for your next quarter.
Enter your total marketing spend
Input the number of leads generated
Add your close rate and average deal value
View your ROI, CPL, and CPA instantly
Save results to compare across campaigns
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