New families moving to Katy aren't scrolling through Yelp reviews—they're clicking the first Google result that looks credible. For service businesses in Katy's growth corridor, paid ads are the fastest way to get in front of these newcomers before they establish loyalty to a competitor.
Katy's ad market has a favorable cost structure. CPCs run 20-40% lower than Houston proper because fewer Katy businesses have built sophisticated ad campaigns yet. This won't last—as the market grows, so will competition. Running efficient campaigns now builds data and customer relationships at lower cost.
Katy's paid ad opportunity centers on timing. Families moving in have immediate needs: find a pediatrician, set up utilities, choose a gym, locate a good restaurant. These decisions happen in weeks, not months. Showing up during this window is worth far more than showing up later.
Reaching new Katy residents during their first 30-60 days—the critical window when they choose new service providers
Houston-based competitors with larger budgets bidding on Katy-area keywords while offering distant, inconvenient locations
Seasonal patterns unique to Katy (new home closings peak in spring/summer, driving concentrated demand spikes)
Limited brand awareness for newer Katy businesses making ad copy and landing page credibility even more important
Lower cost-per-click than Houston proper, stretching ad budgets 20-40% further
New-mover targeting using demographic and life-event signals to reach families recently relocated to Katy
Seasonal campaign calendars aligned with Katy's new home closing and school enrollment cycles
Call tracking and form attribution showing exactly which Katy ads produce real phone calls and appointments
Search, display, and retargeting campaigns targeting high-intent keywords.

Social campaigns with precise audience targeting and creative testing.

Craft compelling offers and design funnels that convert clicks to leads.

Custom landing pages with full conversion tracking setup.
Continuous optimization to maximize ROI and reduce cost per acquisition.

Let's discuss how we can help your Katy business grow.