Corporate procurement has windows. A Kimberly-Clark facilities manager has budget authority this quarter and is actively seeking vendors. By next quarter, decisions are made and budgets are committed. Paid advertising reaches these buyers during their decision window—not after it closes.
We engineer Irving B2B advertising for procurement cycles. Account-based targeting reaches decision-makers at specific companies. LinkedIn campaigns target job titles with purchasing authority. Google Ads intercepts active procurement searches.
Irving's corporate concentration makes account-based marketing unusually effective. You can target employees of specific Las Colinas companies with precision. When ExxonMobil is your ideal customer, advertising can reach their procurement team directly.
Long B2B sales cycles where advertising starts relationships, not transactions
Multiple stakeholders requiring multi-touch campaign strategies
Premium advertising costs for corporate decision-maker targeting
Attribution complexity across months-long evaluation processes
Account-based campaigns targeting specific Irving corporate accounts
Decision-maker targeting on LinkedIn reaching procurement authority
Procurement-cycle timing aligning campaigns with budget windows
Full-funnel attribution connecting advertising to eventual contracts
Search, display, and retargeting campaigns targeting high-intent keywords.

Social campaigns with precise audience targeting and creative testing.

Craft compelling offers and design funnels that convert clicks to leads.

Custom landing pages with full conversion tracking setup.
Continuous optimization to maximize ROI and reduce cost per acquisition.

Let's discuss how we can help your Irving business grow.