Healthcare marketing measurement is complex. We implement tracking that connects patient acquisition to marketing spend while respecting HIPAA boundaries.
Healthcare analytics must balance measurement needs with privacy requirements. We build tracking systems that show marketing ROI without compromising patient data.
Healthcare practices need to know which marketing generates patients, but privacy regulations limit tracking capabilities. Effective analytics requires creative approaches that provide insight within compliance boundaries.
HIPAA restrictions limiting standard tracking approaches
Conversion tracking complicated by offline appointments
Attribution unclear for multi-touch patient journeys
Measuring actual patients, not just website leads
HIPAA-conscious tracking architecture
Call tracking connecting phones to marketing sources
Appointment attribution for marketing ROI
Campaign performance dashboards for decision making
Call tracking with HIPAA-compliant platforms
Website conversion tracking for appointment requests
Campaign performance reporting by channel and location
Offline conversion import from practice management
Google Analytics 4 and Tag Manager configured for accurate tracking.
Track form submissions, calls, bookings, and purchases.
Indexing hygiene, search performance, and technical alerts.
Lead to booked to closed reporting with revenue attribution.
Looker Studio dashboards for real-time performance visibility.
Clear ROI visibility by channel
Connected marketing spend to patient acquisition
Let's discuss how we can help your Healthcare & Medical business grow.