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Home/Services/Tracking, Analytics & Reporting/Legal / Law Firms
Legal / Law Firms

Legal Analytics That Track Cases, Not Just Clicks

Legal marketing success is measured in retained cases, not clicks. We implement tracking that connects marketing spend to actual signed clients and case values.

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Industry Focus

Tracking, Analytics & Reporting for Legal / Law Firms

Legal analytics must track from first touch through retention. We build measurement systems that show which marketing generates cases worth pursuing—not just phone calls.

Law firm marketing is expensive. Without proper tracking, you can't tell if your $200 CPC keywords generate $50K cases or tire-kickers. Analytics that track through to retention justify or redirect marketing spend.

Industry Challenges

Challenges Legal / Law Firms Businesses Face

High CPCs making tracking ROI essential

Long conversion cycles from lead to retained client

Multiple touchpoints before consultation request

Case value variation making lead quality critical

Benefits

What You Get

Full-funnel tracking from click to retained client

Call tracking connecting phone intake to ad source

Case value attribution for true marketing ROI

Intake quality scoring by advertising source

Use Cases

How Legal / Law Firms Uses Tracking, Analytics & Reporting

Call tracking integrated with intake systems

Website conversion tracking for consultation requests

Offline conversion import tracking retained clients

Cost-per-case analysis by practice area and channel

What We Deliver

Tracking, Analytics & Reporting Features

GA4 + GTM Setup

Google Analytics 4 and Tag Manager configured for accurate tracking.

GA4 + GTM Setup

Conversion Event Tracking

Track form submissions, calls, bookings, and purchases.

Conversion Event Tracking

Search Console Monitoring

Indexing hygiene, search performance, and technical alerts.

Search Console Monitoring

Funnel Reporting

Lead to booked to closed reporting with revenue attribution.

Funnel Reporting

Dashboards

Looker Studio dashboards for real-time performance visibility.

Dashboards
Results

Personal Injury Law Firm Success

3.2x identified ROAS

Tracked marketing through to case value

FAQ

Tracking, Analytics & Reporting for Legal / Law Firms: Common Questions

Other Industries

Tracking, Analytics & Reporting for Other Industries

Healthcare & Medical

Medical practices, clinics, dental offices, mental health providers, and healthcare organizations requiring HIPAA-compliant marketing.

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Home Services

HVAC, plumbing, electrical, roofing, landscaping, and other residential service providers needing local visibility.

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Real Estate

Real estate agents, brokerages, property managers, and real estate investors needing lead generation and market visibility.

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Construction & Contractors

General contractors, specialty trades, and construction companies needing project pipeline and bid visibility.

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Professional Services

Accountants, consultants, engineers, architects, and B2B service providers building thought leadership and referral networks.

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Restaurants & Hospitality

Restaurants, bars, hotels, event venues, and hospitality businesses driving reservations and local discovery.

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Automotive

Car dealerships, auto repair shops, detailing services, and automotive businesses needing inventory visibility and service appointments.

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E-commerce & Retail

Online stores, DTC brands, and retail businesses focused on conversion optimization and customer acquisition.

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Other Services for Legal / Law Firms

SEO

Comprehensive SEO services to help Houston businesses rank higher and attract more qualified leads.

SEO for Legal / Law Firms

Websites & Landing Pages

Custom websites and high-converting landing pages built for speed, mobile optimization, and results.

Websites & Landing Pages for Legal / Law Firms

Paid Advertising

Strategic paid campaigns on Google and Meta that generate qualified leads with measurable ROI.

Paid Advertising for Legal / Law Firms

CRM Setup + Automations

CRM setup and marketing automation powered by our MAP that turns leads into customers on autopilot.

CRM Setup + Automations for Legal / Law Firms

Integrations

Seamless connections between your marketing tools, CRM, and business systems.

Integrations for Legal / Law Firms

AI for Marketing

AI-powered workflows and tools to automate content, analyze data, and enhance customer interactions.

AI for Marketing for Legal / Law Firms
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Ready for Tracking, Analytics & Reporting?

Let's discuss how we can help your Legal / Law Firms business grow.

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