A Cowboys game brings 80,000 people within two miles of your Arlington business. How many visited your website that day? How many saw your ad? How many converted? If you can't answer these questions, you're guessing about your most valuable traffic days.
We build tracking systems designed for Arlington's event-driven reality. Measure traffic spikes during games. Track which advertising drives stadium-adjacent customers. Understand the ROI of event-day marketing investment.
Arlington's traffic is predictable—you know when the Cowboys, Rangers, and Six Flags will drive visitors. Analytics turn this predictability into actionable intelligence: which events drive your best customers, which marketing works on game days, and what each visitor is worth.
Traffic spikes that obscure whether marketing is working or events are driving visitors
Multiple customer sources (events, UTA, local residents) with different values
Event-day advertising where rapid budget decisions need real-time data
Attribution complexity when customers see ads, visit websites, then walk in days later
Event-correlated analytics showing true marketing performance separate from event traffic
Customer segment tracking identifying entertainment visitors vs. local regulars
Real-time dashboards for event-day marketing decisions
Multi-touch attribution across digital and physical touchpoints
Google Analytics 4 and Tag Manager configured for accurate tracking.
Track form submissions, calls, bookings, and purchases.
Indexing hygiene, search performance, and technical alerts.
Lead to booked to closed reporting with revenue attribution.
Looker Studio dashboards for real-time performance visibility.
Let's discuss how we can help your Arlington business grow.