A Fort Worth oilfield services company had Google Analytics installed but hadn't configured it—it was tracking visits but nothing useful about conversions, lead sources, or campaign performance. After proper setup, they could finally see that 70% of their leads came from three specific referral sources.
We turn Fort Worth businesses' analytics from vanity metrics into decision-making tools. Proper conversion tracking, lead source attribution, and reporting dashboards that answer the questions your leadership actually asks.
Fort Worth's practical business culture wants practical metrics. Not pageviews and bounce rates—closed deals and cost-per-acquisition. We build analytics systems focused on the outcomes Fort Worth businesses actually care about.
Analytics tools installed but not configured for meaningful Fort Worth business tracking
No visibility into which marketing channels produce Fort Worth customers, not just leads
Field sales processes making attribution difficult when leads convert offline
Executive reporting focused on activity instead of outcomes
Proper GA4 configuration tracking Fort Worth business conversions, not just traffic
Lead source attribution connecting marketing channels to actual revenue
Offline conversion tracking for Fort Worth businesses where deals close in person or by phone
Executive dashboards showing metrics that matter: CAC, LTV, and ROI by channel
Google Analytics 4 and Tag Manager configured for accurate tracking.
Track form submissions, calls, bookings, and purchases.
Indexing hygiene, search performance, and technical alerts.
Lead to booked to closed reporting with revenue attribution.
Looker Studio dashboards for real-time performance visibility.
Let's discuss how we can help your Fort Worth business grow.